The idea started when the client approached us and asked to change the packaging of his jewelry to something more modern, young, innovative. A package that would highlight the quality and luxury of the product as it really befits it.
Like many jewelers, when Catherine Bijoux started, she packaged her jewelry in tulle pouches. But this did not highlight the value of the product, and in the end it was not what Catherine Bijoux wanted to give to her customer.
In the course of our study we were faced with several obstacles. Initially we wanted a box that could “stand” on its own. That is, it does not need to be placed in another bag to be transported and at the same time it can function as a gift box. In addition, different jewels of different sizes, weights and thicknesses should be able to fit in this box without being injured, this was our biggest challenge.
The whole study process, after many samples and experiments, took at least 2-3 months. To be able to meet all the above needs we came up with a type of box that would look like a paper bag with a satin drawstring that would also function as a carrying bag.
A package that can not only “stand” on its own, but certainly the end buyer will be able to use it to store or transport other things besides jewelry.
So we managed to create a package with a long life (since after the purchase of the product it can be reused), it is recyclable, elegant and most importantly: it highlights the luxury of the jewelry.
Four generations
in a box.
For 100 years,
knowledge and experience
is inherited
from generation to generation.
