The need to package a product in sticks was a challenge…. Emelia, an alternative approach to molasses sweetener for our meals and drinks, decided to launch its product in stick form to “ it goes everywhere”.
However, the challenge was that we wanted a box that could stand alone on our kitchen counter. A box which would first be used for transportation, but after the purchase it would have to remain on the kitchen counter and be used as a stand so that someone could take one stick at a time.
This is how the mini display box idea was born!